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Website, App and AI Development for Afghan-Owned Businesses — in Pashto, Dari and English

Ariana Nexus designs, builds and runs the websites, mobile apps, AI assistants and digital platforms Afghan-owned businesses grow on — for customers who read English, Pashto and Dari, secured to U.S. and international standards, and owned entirely by you.

See what we build
  • 3
    languages at launch: English, Pashto and Dari
  • 12
    Pashto and Dari checks every screen passes before launch
  • 100
    %
    of accounts, keys and code registered to your business
  • 50
    states, plus Canada, Europe and Australia
9:41
5G
Anar Kitchen assistant
AI assistant · ask for a person anytime
Do you deliver tonight?
Yes — until 10 p.m., within 5 miles. Shall I start your order?
Message
د مصنوعي ځیرکتیا مرستندوی · هر وخت له یو کس سره خبرې کولی شئ
نن شپه کور ته فرمایش رسوئ؟
هو، د شپې تر لسو بجو او تر پنځو میلو پورې یې رسوو. ستاسو فرمایش ثبت کړم؟
پیغام
دستیار هوش مصنوعی · هر وقت بخواهید با یک شخص صحبت کنید
امشب سفارش را به خانه می‌رسانید؟
بله، تا ساعت ۱۰ شب و تا ۵ مایل می‌رسانیم. سفارش‌تان را ثبت کنم؟
پیام

Illustrative concept · fictional business

Owner of an Afghan-owned restaurant taking an online order on a tablet at the counter
One customer, six moments

From search to repeat order: what we build for your customers

Follow one customer through a website, an online store, a checkout, text messages and an AI assistant, in English, Pashto and Dari.

  1. 01

    Found

    A customer searches in English, Pashto or Dari and finds you on Google, in Maps and in AI answers.

    SEO, local SEO, AEO and GEO
  2. 02

    Read

    Your site opens in their language, right-to-left where it should be, fast on any phone.

    Website design and development
  3. 03

    Order

    They order, book or ask for a quote in a few taps.

    Website design and development
  4. 04

    Pay

    Card payments run through PCI DSS-validated processors, with tax calculated for where they live.

    Digital platform engineering and integrations
  5. 05

    Hear back

    Confirmations arrive by SMS or WhatsApp in their language, written for Unicode limits.

    SEO, local SEO, AEO and GEO
  6. 06

    Return

    At 2 a.m., your AI assistant answers in Dari and hands the conversation to your team in the morning.

    AI assistants, agents and custom AI models
9:41
5G
Search and maps
Anar Kitchen
Afghan restaurant · Open until 22:00 · English, Pashto, Dari
Directions
Call
Website
Anar Kitchen
افغاني رستورانت · تر ۲۲:۰۰ پورې خلاص دی · انګلیسي، پښتو، دري
لارښوونه
زنګ
ویب پاڼه
Anar Kitchen
رستورانت افغانی · تا ۲۲:۰۰ باز است · انگلیسی، پشتو، دری
مسیر
تماس
وب‌سایت
9:41
5G
Website
Anar Kitchen
Menu · Order · Visit
Fresh kabob. Fresh naan.
Charcoal-grilled kabobs and bread from our tandoor, every day.
Order online
Anar Kitchen
مینو · فرمایش · اړیکه
تازه کباب، تازه ډوډۍ.
هره ورځ پر سکرو پوخ کباب.
آنلاین فرمایش ورکړئ
Anar Kitchen
منو · سفارش · تماس
کباب تازه، نان تازه.
هر روز کباب روی ذغال.
سفارش آنلاین
9:41
5G
Online store
Herat saffron, 2 g
Add to cart
Delivered in 2–4 days
د هرات زعفران، ۲ ګرامه
ټوکرۍ ته یې واچوئ
په ۲ تر ۴ ورځو کې رسېږي
زعفران هرات، ۲ گرام
افزودن به سبد
در ۲ تا ۴ روز می‌رسد
9:41
5G
Checkout
Checkout
Herat saffron, 2 g
1 item
Card number
Entered securely by the payment processor
Expiry
MM / YY
Security code
•••
Sales tax calculated for your state
Pay securely
تادیه
د هرات زعفران، ۲ ګرامه
۱ توکی
د کارت شمېره
د تادیې شرکت یې په خوندي ډول ثبتوي
د پای نېټه
میاشت / کال
امنیتي کوډ
•••
ستاسو د ایالت لپاره د پلور مالیه محاسبه شوه
په خوندي ډول تادیه
پرداخت
زعفران هرات، ۲ گرام
۱ قلم
شماره کارت
به‌طور امن توسط شرکت پرداخت ثبت می‌شود
تاریخ انقضا
ماه / سال
کد امنیتی
•••
مالیه فروش برای ایالت شما محاسبه شد
پرداخت امن
9:41
5G
Text messages
Text message · Anar Kitchen
Anar Kitchen: your order ⁨AN‑2026‑0417⁩ is ready for pickup.
58/160 characters · 1 message
پیغام · Anar Kitchen
Anar Kitchen: ستاسو فرمایش ⁨AN‑2026‑0417⁩ چمتو دی.
۴۸/۷۰ توري · ۱ پیغام
پیام · Anar Kitchen
Anar Kitchen: سفارش شما ⁨AN‑2026‑0417⁩ آماده است.
۴۷/۷۰ حرف · ۱ پیام
9:41
5G
AI assistant
AI assistant · ask for a person anytime
Do you deliver tonight?
Yes — until 10 p.m., within 5 miles. Shall I start your order?
Message
د مصنوعي ځیرکتیا مرستندوی · هر وخت له یو کس سره خبرې کولی شئ
نن شپه کور ته فرمایش رسوئ؟
هو، د شپې تر لسو بجو او تر پنځو میلو پورې یې رسوو. ستاسو فرمایش ثبت کړم؟
پیغام
دستیار هوش مصنوعی · هر وقت بخواهید با یک شخص صحبت کنید
امشب سفارش را به خانه می‌رسانید؟
بله، تا ساعت ۱۰ شب و تا ۵ مایل می‌رسانیم. سفارش‌تان را ثبت کنم؟
پیام

Illustrative concept · fictional business

Why it matters

Language and speed decide who buys

  • 76
    %

    Customers buy in the language they read

    Three in four online shoppers prefer product information in their own language.
    Source: CSA Research, “Can’t Read, Won’t Buy” (2020), survey of 8,709 consumers in 29 countries.
  • 40
    %

    Some will not buy at all

    Four in ten shoppers never buy from websites in other languages.
    Source: CSA Research, “Can’t Read, Won’t Buy” (2020), survey of 8,709 consumers in 29 countries.
  • +
    8.4
    %

    A tenth of a second changes revenue

    A 0.1-second faster mobile site raised retail conversions by 8.4% and travel conversions by 10.1%.
    Source: Deloitte and 55 for Google, “Milliseconds Make Millions” (37 brand sites, 30 million sessions, 2019 data).

What is website, app and AI development for Afghan-owned businesses?

It is the design, engineering and management of the websites, mobile apps, AI assistants and connected systems an Afghan-owned business runs on — built so customers can use them in English, Pashto or Dari, built to the privacy, accessibility and payment rules where the business operates, and owned outright by the business.

Also called: Afghan business website design, Pashto website design, Dari website and app development, Pashto and Dari AI chatbot development, and multilingual right-to-left web development.

What we build

Website design, app development and AI for Afghan-owned businesses

Six disciplines, one in-house team. Choose a discipline to see every service inside it.

Website design and development

Fast, multilingual websites that bring customers in and turn visits into calls, orders and bookings.

  • Business websites in English, Pashto and Dari

    Multilingual sites with right-to-left layouts that read naturally in every language.
  • E-commerce stores

    Shopify, WooCommerce or custom stores with multi-currency checkout, shipping rules and automated sales tax or VAT.
  • Online ordering and reservations

    Menus, pickup and delivery ordering, catering requests and table bookings for restaurants and bakeries.
  • Booking and scheduling

    Appointments for home care agencies, clinics, law and tax offices, salons and service businesses.
  • Website redesign and migration

    Move off an old template or builder without losing search rankings, content or customer data.
  • Website rescue and access recovery

    Regain control of a domain, hosting or site a former developer left behind, then secure it.

Mobile app development and custom software

iOS and Android apps, portals and internal tools your customers and staff use every day.

  • iOS and Android apps

    Native or cross-platform apps your customers download, built for both stores.
  • Ordering, loyalty and booking apps

    Saved orders, rewards and notifications in each customer’s language.
  • Staff and driver apps

    Dispatch, proof of delivery, timesheets and electronic visit verification (EVV) for home care.
  • Customer portals

    Secure accounts where customers see orders, invoices, documents and appointments.
  • Internal tools and dashboards

    The back-office screens your team uses every day, connected to the data you already have.
  • Progressive web apps

    App-like experiences that open from a link, with no store download required.

AI assistants, agents and custom AI models

AI that answers customers in Pashto, Dari and English, and takes routine work off your team.

  • AI assistants in Pashto, Dari and English

    Website and WhatsApp assistants that answer questions, take orders and book appointments — and hand off to a person.
  • AI phone answering

    Voice assistants that pick up after hours, tested with native Pashto and Dari speakers before launch.
  • AI agents for operations

    Automations that read invoices, route emails, update schedules and prepare quotes.
  • Custom AI models on your data

    Private assistants grounded in your own documents, catalog and policies. Your data is never used to train public models.
  • AI search for your site

    Search that understands what customers mean, in the language they typed.
  • AI governance

    Disclosure, logging, evaluation and human review built in from the first release.

Digital platform engineering and integrations

The systems behind the screens: payments, data, accounting and the connections between them.

  • Marketplaces and B2B ordering portals

    Wholesale ordering, distributor portals and multi-vendor marketplaces.
  • Payments and point of sale

    Stripe, Square, Clover and Toast connected to your site, app and books.
  • CRM, ERP and accounting integrations

    Salesforce, HubSpot, Microsoft Dynamics 365, QuickBooks and Xero kept in sync.
  • Sales tax and VAT automation

    Tax calculated correctly for every state, province and country you sell into.
  • Data and analytics dashboards

    One view of orders, revenue, customers and marketing in Google Analytics, Looker Studio or Power BI.
  • APIs and AI-agent connectors

    Secure APIs and Model Context Protocol (MCP) connectors so partners and AI agents can work with your business.

SEO, local SEO, AEO and GEO

Be found on Google, in maps and in AI answers — in English, Pashto and Dari.

  • SEO and local SEO

    Google Business Profile, Apple Business Connect, Bing Places, reviews and local search.
  • AEO and GEO

    Structured data and clear answers so ChatGPT, Gemini, Perplexity and Google AI Overviews can cite you.
  • Multilingual SEO

    Pages that rank for searches in English, Pashto and Dari.
  • Pashto and Dari content and UX writing

    Written by native linguists, not machine-translated.
  • Email and SMS

    Consent-based messaging, registered with U.S. carriers (A2P 10DLC) and built for Unicode text.
  • Analytics and conversion

    Measure every call, order, booking and form — and improve what is not working.

Managed hosting, security and support

After launch, we keep it fast, safe, current and compliant — and report to you every month.

  • Managed hosting and security monitoring

    Uptime, threat and change monitoring around the clock.
  • Updates, backups and recovery testing

    Patched platforms and encrypted backups we actually restore to test.
  • Accessibility audits and remediation

    WCAG 2.2 AA testing and fixes — without overlay plug-ins.
  • Privacy, cookie and consent management

    Consent banners, policies and records that match the laws where you operate.
  • Performance tuning

    Core Web Vitals kept in the green as your content grows.
  • Team training

    Your staff trained to run the site in English, Pashto or Dari.
Who we build for

Built for Afghan-owned businesses in 15 industries

Many Afghan-owned businesses were started by families who rebuilt their lives abroad after the war in Afghanistan, and by Afghan Americans, Afghan Canadians and Afghan Europeans building their second and third companies. We build for Afghan small businesses ready to grow and for established Afghan enterprises with several locations, across the Afghan diaspora in North America, Europe and Australia.

Afghan-owned family business serving customers in a busy neighborhood shop
  • Restaurants, bakeries and catering
  • Grocery stores and halal markets
  • Trucking, logistics and delivery partners
  • Home care agencies, clinics and pharmacies
  • Real estate, mortgage and construction
  • Auto dealers, repair shops and rideshare fleets
  • Import, export and wholesale distribution
  • Jewelry, carpets, apparel, saffron and dried fruit retail
  • Law, tax, accounting and insurance practices
  • Money transfer and fintech (regulated)
  • Travel agencies, including Hajj and Umrah
  • Media, publishing and creators
  • Schools, tutoring and education businesses
  • Nonprofits and community organizations
  • Technology startups and founders

Not Afghan-owned? We also build for any company that wants to serve Pashto- and Dari-speaking customers well.

Why Ariana Nexus

Why Afghan-owned businesses choose Ariana Nexus

Most web agencies can build a website. Very few can build an Afghan business a website that reads naturally in Pashto and Dari, meets U.S. and European rules, puts AI in front of your customers safely, and leaves you owning every key. We are a consulting firm built to do all four, with one team.

  • 01

    Engineering, language and compliance under one roof

    Engineers, native Pashto and Dari linguists and the Cultural Compliance Bureau work as one team. Nothing is resold to a freelancer marketplace or an offshore agency.
  • 02

    Pashto and Dari built in, not added later

    Right-to-left layouts, Afghan typography, Solar Hijri dates and native-written words, checked against 12 tests before any screen goes live.
  • 03

    You own everything

    Every account, login, line of code and customer record is registered to your business, with a vault and an ownership dossier to prove it.
  • 04

    Security and compliance from the first sprint

    Privacy, accessibility, payment and AI rules are designed in and documented — not patched in after a complaint or a lawsuit.
  • 05

    AI that understands your customers

    We evaluate AI models in Afghan languages for AI developers. The same native evaluators test your assistant before a single customer talks to it.
  • 06

    Scholars and engineers, not freelancers

    A firm led by alumni and scholars of Cornell University, the University of Chicago, the University of British Columbia and other leading universities, who come from the Afghan community.
  • 07

    Built for the next ten years

    AI search, agent-ready commerce, passkeys and accessible design, documented so any future team can run what we build.
  • 08

    One point of accountability

    A named partner answers for your project from the first meeting to every monthly report.

Three ways to get a website — compared honestly

If a simple one-page site is all your business needs, a builder template may be enough, and we will tell you so. When the business is growing, the differences below decide what you end up owning.

Question
Do-it-yourself builder
Freelancer or template agency
Ariana Nexus
Pashto and Dari, right-to-left
Do-it-yourself builder
Depends on the template
Freelancer or template agency
Often machine-translated
Ariana Nexus
Native-written, 12-point check
Who owns accounts and code
Do-it-yourself builder
You, locked to the builder
Freelancer or template agency
Often the developer
Ariana Nexus
Your business, with vault handover
Accessibility (WCAG 2.2 AA)
Do-it-yourself builder
Rarely tested
Freelancer or template agency
Rarely tested
Ariana Nexus
Tested before launch
Privacy, payment and AI rules
Do-it-yourself builder
Your responsibility
Freelancer or template agency
Varies
Ariana Nexus
Built in and documented
AI assistants
Do-it-yourself builder
Generic plug-ins
Freelancer or template agency
Generic plug-ins
Ariana Nexus
Evaluated by native speakers
Security and backups
Do-it-yourself builder
Platform defaults
Freelancer or template agency
Varies
Ariana Nexus
MFA, monitoring, tested restores
Who answers when it breaks
Do-it-yourself builder
Support tickets
Freelancer or template agency
One person, if available
Ariana Nexus
A named partner and team
Best for
Do-it-yourself builder
A simple first page
Freelancer or template agency
A one-off brochure site
Ariana Nexus
A business that is growing

We are the only firm with this combination of team, compliance, coverage, community network, scholars and lived experience in the Afghan context.

See how we deliver
Login, access and ownership

Your vault: logins, access and ownership

The most common way a small business loses its website is simple: the developer who built it registered the accounts in their own name. We do the opposite. You own every key, and we hold only the access you grant.

Ownership and access

All assets in your name
  • Domain name and DNS
    Registered to: Your business · Recovery: Registrar recovery on file in your vault
    Delegated, named login
  • Hosting and cloud accounts
    Registered to: Your business · Recovery: Root credentials sealed in your vault
    Named role, MFA
  • Source code repository
    Registered to: Your business · Recovery: Full history exported at handover
    Contributor role
  • App Store and Google Play accounts
    Registered to: Your business · Recovery: Your company is the publisher
    Developer role
  • Payment processor
    Registered to: Your business · Recovery: Payouts go to your bank only
    No access to funds
  • Google Business Profile and maps
    Registered to: Your business · Recovery: Primary owner is you
    Manager role
  • Analytics and Search Console
    Registered to: Your business · Recovery: Owner is you
    Read or edit, as granted
  • WhatsApp Business and social accounts
    Registered to: Your business · Recovery: Recovery phone and email are yours
    Admin role on request
  • AI model and API keys
    Registered to: Your business · Recovery: Billing in your name
    Scoped keys, rotated
  • Backups and data exports
    Registered to: Your business · Recovery: Encrypted copies you can download
    Restore role
  • Every account in your company’s name

    Registered to your business email and your legal entity — never to us, never to a freelancer.
  • One vault, held by you

    Logins live in an enterprise password vault your business owns. We are guests with named access.
  • No shared passwords

    Each person gets their own login with multi-factor authentication or passkeys. Nothing is sent by WhatsApp or text.
  • Least privilege, fully logged

    We receive only the access a task needs, and every change is recorded.
  • Revocable in minutes

    Remove our access, or a departing employee’s, without breaking anything.
  • Exit-ready from day one

    An ownership dossier lists every asset, licence and recovery path. You could leave us tomorrow and keep everything.

Selling the business, raising capital or handing it to the next generation? Buyers, investors and heirs ask who owns the domain, the code and the customer data. Your ownership dossier answers in one document.

Pashto and Dari, done right

The Ariana Nexus Pashto and Dari Product Standard

There is no published standard for building software in Pashto and Dari, so we wrote ours. Every screen we ship passes these 12 checks before launch.

  1. 01

    Mirrored layout

    Navigation, arrows, progress bars and carousels flip for right-to-left reading.
  2. ټ ډ ړ ږ ښ ګ ڼ ې ۍ ځ څ
    02

    Every Pashto letter renders

    The brand font covers all Pashto letters, so customers never see empty boxes.
  3. ی ي ې ۍ ئ
    03

    Pashto spelling kept intact

    Pashto’s five forms of ye stay distinct and are never “corrected” into Dari spelling.
  4. کسب‌وکار
    04

    Dari spacing preserved

    The zero-width non-joiner stays in place, so compound words display correctly.
  5. ۰ ۱ ۲ ۳ ۴ ۵ ۶ ۷ ۸ ۹
    05

    The right numerals

    Eastern Arabic-Indic digits where customers expect them; Western digits where systems need them.
  6. حمل · ثور · جوزا
    06

    Afghan calendar, Afghan month names

    Gregorian dates beside the Solar Hijri calendar, with Pashto month names (Wray, Ghwayay, Ghbargolay) and Dari month names (Hamal, Sawr, Jawza), not Iranian ones.
  7. ستاسو د فرمایش شمېره ⁨AN‑2026‑0417⁩ ده
    07

    Mixed text stays in order

    Phone numbers, prices, order IDs and English brand names never scramble inside a Pashto or Dari sentence.
  8. كباب = کباب
    08

    Search that finds what customers type

    Arabic and Persian letter variants match each other without breaking Pashto spelling.
  9. احمد ولی · Ahmad Wali
    09

    Names in two scripts

    Customer names are stored in Pashto or Dari script and in Latin letters, so payments, shipping and receipts match.
  10. 10

    Text messages that fit

    SMS written for Unicode limits — 70 characters per message in Pashto and Dari, not 160 — so alerts do not split or cost double.
  11. 11

    AI tested by native speakers

    Every assistant is evaluated across dialects before launch, says it is an AI, and hands off to a person.
  12. 12

    Words written, not machine-translated

    Interface text and content are written by native linguists and reviewed by the Cultural Compliance Bureau.
Who sets the standard

No national U.S. certification exists for Pashto or Dari — so we set the standard

There is no national U.S. credential for Pashto or Dari translators, interpreters or interface writers. Ariana Nexus fills that gap: we train our own interpreters and linguists, and other interpreters in Afghan languages, and everyone who writes your interface or tests your AI assistant is trained and assessed against this standard.

Assistants are tested across Pashto varieties — southern (Kandahari), northern (Yusufzai), eastern (Nangarhari) and central — and across the Dari dialects, including Kabuli, Herati, Badakhshani and Hazaragi.

Dari is the Afghan variety of Persian, which many customers call Farsi; we write it the way Afghans read it.

Security and compliance

Security and compliance, built in and documented

Your website and app hold your customers’ names, addresses, orders and sometimes their payments or health information. We build to the rules where you operate and hand you the records that prove it.

  • Privacy

    The 20 U.S. state privacy laws, including California’s CCPA/CPRA · GDPR and UK GDPR · Canada’s PIPEDA and Québec’s Law 25 · Australia’s Privacy Act 1988
    Consent banners, privacy notices, data maps and deletion requests that work.
  • Accessibility

    WCAG 2.2 Level AA · ADA Title III · European Accessibility Act (applies since 28 June 2025) · Ontario’s AODA
    Tested with screen readers and keyboards in English, Pashto and Dari. No overlay plug-ins.
  • Payments

    PCI DSS v4.0.1
    Card data stays with validated processors; payment-page scripts are inventoried and monitored.
  • Application security

    OWASP ASVS 5.0 · OWASP Top 10
    MFA or passkeys on every admin login, encryption in transit and at rest, dependency and secret scanning, tested restores.
  • Artificial intelligence

    EU AI Act Article 50 (applies from 2 August 2026) · NIST AI Risk Management Framework · OWASP Top 10 for LLM Applications
    Customers are told when they are talking to AI, conversations are logged, and a person can always take over.
  • Messaging

    TCPA consent and A2P 10DLC registration · CAN-SPAM · Canada’s Anti-Spam Legislation (CASL) · WhatsApp Business Platform rules
    Opt-in records, carrier registration, and WhatsApp assistants scoped to your business, as Meta requires.
  • Health information

    HIPAA
    A business associate agreement is signed before any patient data is handled.
  • Honest marketing

    FTC rule on fake reviews and testimonials (2024)
    We never write or buy reviews. We build honest review requests and respond-to-review workflows.
  • Europe

    German imprint (Impressum, §5 DDG) · cookie consent under the ePrivacy rules · local consumer law
    Legal pages and consent records localised for each country you sell into.
No code, data or credentials are routed through Afghanistan or through any channel controlled by the de facto authorities there.
We build to these standards. We do not claim certifications we do not hold.
How we deliver

How we deliver

Six stages, one accountable partner, and working software you can see every two weeks.

  1. 01
    1–2 weeks

    Discover

    We meet you in Washington, D.C. or by video, in English, Pashto or Dari, and study your customers, competitors and current accounts.
    Discovery brief and account inventory
  2. 02
    1–2 weeks

    Architect

    We choose the platform, map every page and screen, and plan integrations, languages, data and compliance.
    Solution blueprint and compliance plan
  3. 03
    2–4 weeks

    Design

    A brand system that works in English, Pashto and Dari, clickable prototypes, and words written by native linguists.
    Approved designs and content
  4. 04
    3–10 weeks

    Build

    Engineering, integrations, payments and AI, shown to you every two weeks on a private preview.
    Working release
  5. 05
    1–2 weeks

    Verify

    Testing in three languages, the 12 Pashto and Dari checks, accessibility, speed, security and AI evaluation.
    Launch report
  6. 06
    Ongoing

    Launch and run

    Domain cutover, search registration, monitoring, updates and a monthly report you can read in five minutes.
    Ownership dossier and vault handover
  • 6–10 weeks
    Business website
  • 12–20 weeks
    Mobile app
  • 4–8 weeks
    AI assistant
  • 4–9 months, in phases
    Platform program
Ariana Nexus team in a discovery meeting with a business owner, reviewing website screens on a laptop

Discovery happens at our Washington, D.C. office or by video, in English, Pashto or Dari.

The next decade

Ready for how customers will find and buy in the next decade

Search is moving into AI answers, and AI agents are starting to shop on people’s behalf. We build so your business is readable by both.

Exhibit

Search is moving into AI answers

25
%
Gartner predicted traditional search engine volume would drop 25% by 2026 as people turn to AI chatbots and agents.
Source: Gartner press release, 19 February 2024.
Now

AI answers cite you

Structured data, clear answers and consistent business details so ChatGPT, Gemini, Perplexity and Google AI Overviews can name you.
Now

Passkeys instead of passwords

Phishing-resistant sign-in for your staff and your customers.
Now

WhatsApp done within the rules

Since 15 January 2026, Meta allows business-specific assistants on WhatsApp but not general-purpose AI chatbots. We build the first kind.
Next

Agent-ready commerce

Product data and checkout ready for open protocols such as Google’s Universal Commerce Protocol and the Agentic Commerce Protocol used for checkout in ChatGPT.
Next

AI agents that can work with you

Model Context Protocol (MCP) connectors that let approved AI agents check availability, prices and bookings.
Next

Voice in Pashto and Dari

Phone and voice assistants evaluated by native speakers as speech AI for Afghan languages improves.
The team behind your platform

Engineers, linguists and compliance experts — from leading universities and from the Afghan community

Ariana Nexus is led by alumni and scholars of Cornell University, the University of Chicago, the University of British Columbia and other leading universities. Your project is delivered by one in-house team: engineers and designers, AI specialists, native Pashto and Dari linguists and the Cultural Compliance Bureau — people who understand your customers because they come from the same community.

Portrait of Hassan Ukasha, Managing Partner, Ariana Nexus
Program oversight

Hassan Ukasha

Managing Partner · Oversees firm operations and this program

Hassan oversees Ariana Nexus’s operations and holds executive accountability for this program: the standards every engagement is scoped, built, secured and handed over to. An entrepreneur who grew up in Herat, he meets owners and founders at the firm’s Washington, D.C. office.

  • B.S., Cornell University
  • M.P.H., Cornell University
Portrait of Zeba Haqbani, Senior Partner, Ariana Nexus

Zeba Haqbani

Senior Partner · Platforms and AI architecture
  • B.Sc., University of British Columbia
Builds and runs the firm’s own systems, technology and AI platforms, and leads platform architecture for clients.
Lived in Kabul
Portrait of Hussain Ahmad, Analyst, Ariana Nexus

Hussain Ahmad

Analyst · AI and data engineering
  • M.Eng., Cornell University
  • Ph.D., University of Chicago
Builds, tests and monitors the AI assistants and models in each engagement.
Portrait of Wasil Peroz, Principal, Ariana Nexus

Wasil Peroz

Principal · Legal, privacy and European compliance
  • B.A., Milli University
  • M.Sc., Otto von Guericke University Magdeburg
Leads legal and compliance review: privacy notices, terms, consent and European requirements, including GDPR.
Portrait of Maryam Safi, Principal, Ariana Nexus

Maryam Safi

Principal · Delivery and quality
  • B.A., Cornell University
Leads delivery and testing in English, Pashto and Dari, including the 12 checks before every launch.

The bench behind every build

Every Pashto and Dari word, every AI answer and every privacy notice is reviewed by people who read it natively. That is the difference between a bilingual freelancer and a firm.

  • Product designers
    Brand systems and interfaces that work in three scripts
  • Full-stack and mobile engineers
    Websites, iOS and Android apps, and integrations
  • AI engineers · AI Data Factory
    Assistants, agents, custom models and evaluation
  • Pashto and Dari linguists · Human Intelligence Collective
    Interface text, content and AI answer review
  • Compliance reviewers · Cultural Compliance Bureau
    Privacy, accessibility, AI disclosure and cultural fit
  • Security and accessibility testers
    OWASP, WCAG 2.2 and screen-reader testing
  • SEO and AEO strategists
    Search, maps and AI-answer visibility in three languages
  • AI Data Factory

    Builds and evaluates AI assistants, data pipelines and analytics.
  • Human Intelligence Collective

    Native Pashto and Dari linguists who write, review and test every word and every AI answer.
  • Cultural Compliance Bureau

    Reviews privacy, accessibility, AI disclosure and cultural fit before anything goes live.
Engagements

Ways to work with us

Every engagement starts with a discovery meeting and a written proposal: scope, timeline, ownership terms and ongoing costs, agreed before any work begins.

  • Launch

    For: New businesses and full rebuilds
    A new website or app, designed, built and handed over with full ownership.
    • Discovery to launch
    • English, Pashto and Dari
    • Ownership dossier and vault
  • Build and Run

    For: Owners who want one accountable partner
    Everything in Launch, plus hosting, security, updates, content, SEO and a monthly report.
    • Managed hosting and security
    • Monthly improvements
    • Named partner
  • AI Sprint

    For: Businesses that already have a website
    An AI assistant for your website or WhatsApp, evaluated in Pashto, Dari and English, live in weeks.
    • Native-speaker evaluation
    • Human handoff
    • AI disclosure and logs
  • Platform Program

    For: Multi-location and growth-stage companies
    Website, apps, AI and integrations delivered in phases by a dedicated team with a quarterly roadmap.
    • Dedicated team
    • Quarterly roadmap
    • Board-ready reporting
  • Rescue and Takeover

    For: Businesses locked out of their own accounts
    Recover access, then secure, document and stabilise a site or app another developer left behind.
    • Access recovery
    • Security hardening
    • Documented handover
Languages

Languages we build in

Pashto and Dari are spoken by tens of millions of Afghan people around the world, and most of your customers read one of them first. Every build supports English, Pashto and Dari as standard; content and translation are available in all 24 Afghan languages and 13 international languages.

Tier
What it covers
Languages
Tier
Full product
What it covers
Interface, content, AI assistants and testing
Languages
English, Pashto, Dari
Tier
Content and translation
What it covers
Pages, menus, policies, notifications
Languages
All 24 Afghan languages and 13 international languages
Tier
AI beyond three languages
What it covers
Assistants in further languages
Languages
Evaluated case by case before any launch
Iranian · 12
  • Pashto
  • Dari
  • Aimaq
  • Balochi
  • Ormuri
  • Parachi
  • Wakhi
  • Shughni
  • Sanglechi
  • Ishkashimi
  • Munji
  • Yidgha
Turkic · 3
  • Uzbeki
  • Turkmeni
  • Kyrgyz
Indo-Aryan · 3
  • Pashayi
  • Gawarbati
  • Tirahi
Nuristani · 5
  • Nuristani (Ashkun)
  • Kati
  • Prasun
  • Waigali
  • Tregami
Dravidian · 1
  • Brahui

International languages: French, German, Spanish, Italian, Hebrew, Urdu, Arabic, Hindi, Portuguese, Chinese, Russian, Turkish, Swedish, with English throughout.

د افغانانو د کاروبار لپاره ویب پاڼې، اپلیکیشنونه او مصنوعي ځیرکتیا — په پښتو، دري او انګلیسي.
وب‌سایت، اپلیکیشن و هوش مصنوعی برای کسب‌وکارهای افغان — به پشتو، دری و انگلیسی.
  • Websites, Apps und KI für afghanische Unternehmen in Deutschland, Österreich und der Schweiz – auf Paschtu, Dari und Deutsch.
  • Sites web, applications et IA pour les entreprises afghanes en France, en Belgique et au Canada — en pachto, en dari et en français.
  • Webbplatser, appar och AI för afghanska företag i Sverige – på pashto, dari och svenska.
  • Sitios web, aplicaciones e IA para empresas afganas en España y América — en pastún, dari y español.
  • Siti web, app e IA per le imprese afghane in Italia — in pashtu, dari e italiano.
  • Sites, aplicativos e IA para empresas afegãs em Portugal e no Brasil — em pachto, dari e português.
  • Afgan işletmeleri için web siteleri, mobil uygulamalar ve yapay zekâ — Peştuca, Darice ve Türkçe.
  • Сайты, приложения и ИИ для афганского бизнеса — на пушту, дари и русском.
  • مواقع وتطبيقات وذكاء اصطناعي للشركات الأفغانية — بالبشتو والدرية والعربية.
  • افغان کاروباروں کے لیے ویب سائٹس، ایپس اور مصنوعی ذہانت — پشتو، دری اور اردو میں۔
  • אתרים, אפליקציות ובינה מלאכותית לעסקים אפגניים — בפשטו, בדארי ובעברית.
  • अफ़ग़ान व्यवसायों के लिए वेबसाइट, ऐप और एआई — पश्तो, दारी और हिंदी में।
  • 为阿富汗企业打造网站、应用和人工智能——支持普什图语、达里语和中文。
Coverage

Where we work

Headquartered in Washington, D.C. and active in all 50 states. We also work with Afghan-owned businesses in Canada, Europe and Australia, depending on the type and scale of the project.

Tile map of the United States showing all 50 states and Washington, D.C., with Washington, D.C. marked as headquarters

Active in all 50 states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming, with headquarters in Washington, D.C.

Canada

Ontario, Québec, British Columbia, Alberta

Europe

United Kingdom, Germany, Netherlands, Sweden, France, Austria, Denmark, Norway, Belgium, Switzerland, Italy, Finland

Australia

New South Wales, Victoria, Queensland, South Australia, Western Australia

Pennsylvania Avenue in Washington, D.C., near the Ariana Nexus office

Washington, D.C. office

1717 Pennsylvania Avenue NW, 10th Floor
Washington, D.C. 20006

Meetings by appointment through our Contact page.

FAQ

Questions owners ask about website, app and AI development

What does Ariana Nexus build for Afghan-owned businesses?

We design, build and run websites, e-commerce stores, iOS and Android apps, AI assistants and the systems behind them: payments, bookings, CRM, accounting and analytics. Every build can serve customers in English, Pashto and Dari, and content is available in all 24 Afghan languages and 13 international languages.

Can you build my website in Pashto and Dari as well as English?

Yes. Pashto and Dari are built in from the first design, not added later. Layouts mirror for right-to-left reading, fonts cover every Pashto letter, dates can show the Afghan Solar Hijri calendar, and the words are written by native Pashto and Dari linguists rather than machine-translated. Dari is the Afghan variety of Persian, which many customers call Farsi.

Will I own my website, app, domain and code?

Yes. Every account, including the domain, hosting, code repository, app store listings, payment processor, Google Business Profile and AI keys, is registered to your business. Logins live in a password vault your business owns, and at handover you receive an ownership dossier listing every asset and how to recover it.

How much does a website or app cost?

We scope every engagement after a discovery meeting, because a five-page website, an online ordering app and an AI assistant are different builds. If a simple template is all your business needs, we will tell you so. When you work with us, the proposal states the scope, timeline, ownership terms and ongoing costs in writing before any work begins.

How long does it take to build a website or an app?

A business website typically takes 6 to 10 weeks, a mobile app 12 to 20 weeks, and an AI assistant 4 to 8 weeks. Larger platforms are delivered in phases over several months. You see working progress every two weeks.

Can you add an AI chatbot that speaks Pashto and Dari?

Yes. We build AI assistants for websites and WhatsApp that answer questions, take orders and book appointments in Pashto, Dari and English. Pashto is still a low-resource language for AI, so every assistant is tested by native speakers across dialects before launch, tells customers it is an AI, and hands the conversation to a person when needed.

Is my customers' data safe, and which laws do you follow?

We build to the privacy and security rules where you operate: the 20 U.S. state privacy laws including California's, GDPR and UK GDPR in Europe, PIPEDA and Quebec's Law 25 in Canada, and Australia's Privacy Act. Card payments run through PCI DSS-validated processors, health information is handled under a HIPAA business associate agreement, and every admin login uses multi-factor authentication.

Will my website be ADA-compliant and accessible?

We design and test to WCAG 2.2 Level AA, the standard referenced for the ADA in the United States and the European Accessibility Act in Europe. We test with screen readers and keyboards in English, Pashto and Dari, and we do not rely on accessibility overlay plug-ins.

Can you take over a website a freelancer built, or recover access we lost?

Yes. We recover access to domains, hosting and accounts through each provider's own ownership-verification process, move everything into your company's name, secure it and document it. Then we fix, rebuild or run the site, whichever makes sense for your business.

Do you work with businesses outside the United States?

Yes. We are active in all 50 U.S. states and work with businesses in Canada, Europe and Australia, depending on the type and scale of the project. For European clients we build to GDPR, the European Accessibility Act and local requirements such as Germany's Impressum.

Which platforms and technologies do you use?

We choose the platform that fits the business: Webflow, Shopify, WordPress or a custom React and Next.js build for websites; native Swift and Kotlin or cross-platform frameworks for apps; and leading AI models, deployed privately when your data requires it. You are never locked into a platform only we can maintain.

Will my business show up on Google and in AI answers like ChatGPT?

We build for search from the first page: fast load times, structured data, Google Business Profile, multilingual pages and clear answers that AI search tools can cite. No honest firm can guarantee rankings, but we report what changes every month.

Can I meet the team in person?

Yes. Owners and founders can meet us at our office at 1717 Pennsylvania Avenue NW, Washington, D.C., or by video, in English, Pashto or Dari. Book a time through our Contact page.

Do you only work with Afghan-owned businesses?

No. This service is built for Afghan-owned businesses, and we also build for any company that wants to serve Pashto- and Dari-speaking customers well.

Who will actually do the work?

Our own team: engineers, designers, AI specialists, native Pashto and Dari linguists and Cultural Compliance Bureau reviewers. We do not resell work to freelancer marketplaces or offshore agencies, and one partner is accountable for your project.

Is there a certification for Pashto and Dari translators or interpreters in the United States?

No. There is no national U.S. certification for Pashto or Dari translators or interpreters. Ariana Nexus sets the standard itself: every screen passes the 12 checks of the Ariana Nexus Pashto and Dari Product Standard, and we train our own interpreters and linguists, and other interpreters in Afghan languages. Everyone who writes your interface or tests your AI assistant is trained and assessed against that standard.

Talk to us about your website, app or AI project

Meet a partner in Washington, D.C. or by video, in English, Pashto or Dari. Tell us where your business is today and where you want it to be.

Book a consultation

We reply within one business day and will sign a non-disclosure agreement before you share anything sensitive.

1717 Pennsylvania Avenue NW, 10th Floor · Washington, D.C. 20006